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October 22.2025
3 Minutes Read

Understanding and Closing Hygiene Gaps During Cold & Flu Season

Gloved hand using tissue on door handle, hygiene during cold & flu season.

Recognizing Hygiene Gaps: A Seasonal Concern

As the chill of winter descends and cold and flu season ramps up, households across the United States are grappling with a pressing issue – hygiene gaps. A recent survey from the American Cleaning Institute (ACI) reveals that a staggering 79% of U.S. households are missing crucial opportunities to combat illness with proactive cleaning routines. With rising concerns about illnesses including COVID-19 and RSV alongside traditional cold and flu viruses, the need for heightened cleaning awareness has never been more urgent.

Survey Insights: Are We Being Proactive Enough?

The survey unveiled troubling insights: while 72% of Americans indicate that they adjust their cleaning behaviors during cold and flu season, only 22% commit to maintaining these adjustments for the entire season. This marks a concerning decrease from 27% the previous year. Even more alarming is the revelation that 46% of respondents admit to unhygienic habits when feeling unwell – 22% don’t wash or sanitize their hands after coughing and sneezing, and 19% reuse bed linens post-recovery.

The Importance of Understanding High-Touch Surfaces

According to ACI, high-touch surfaces like doorknobs, light switches, and electronic devices are among the most frequently neglected areas during cleaning. Alarmingly, 81% of individuals often forget to clean at least one of these critical spots. Dr. Maryal Concepcion, a family physician, underscores the importance of cleaning these areas, stating, "The reality is that simple habits—like wiping down doorknobs, light switches, and phones, and washing our hands more often—can go a long way toward keeping our families healthier and avoiding days lost to illness." The concern is not just about personal hygiene; it's about communal health as colds and flu viruses thrive in environments where cleanliness is overlooked.

Balancing Seasonal Cleaning Habits

Another notable finding from the ACI study highlights an imbalance in seasonal cleaning habits; 58% of Americans undertake deep cleaning in spring, yet only 27% do so in winter. This lack of attention during the flu season means that environments remain more susceptible to virus transmission when they should be safeguarded. It’s essential for families to recognize the need for consistent attention to cleaning, especially when the flu season peaks.

Simple Hygiene Practices to Mitigate Risks

Moving forward, adopting practical strategies can greatly minimize the risks associated with cold and flu season. Frequent handwashing remains the cornerstone of preventing virus spread. Complementary actions include:

  • Using alcohol-based hand rubs when soap and water are unavailable.
  • Wearing masks in crowded settings.
  • Staying home when sick to avoid spreading illnesses.
  • Regularly cleaning shared surfaces.

These small, proactive measures can contribute to a healthier environment for everyone and significantly lower the chances of widespread illness.

The Reality of Illness Transmission in Communities

As communities continue to navigate a landscape altered by recent global health crises, it’s vital to foster awareness about hygiene. The intersection of cleanliness and health is not merely an individual responsibility; it's a collective mission. In light of this survey, it’s clear that promoting good hygiene practices, such as those recommended by the CDC, is essential for ensuring the well-being of families and communities alike.

In conclusion, as we head deeper into the cold and flu season, let’s prioritize hygiene. It's not just about preventing a sniffle; it's about protecting ourselves and those around us. Taking deliberate steps now to close the hygiene gaps can make a significant difference in the health of our communities.

Consumer Education

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